Short Answer: Typically, the more products You have, the more sales You are going to make, which is why we always recommend going with the 25-product or 100-product store, depending on which suites Your niche better.
We often get asked the same question, and that is, which pre-built shopify store should I go with? Either the one product store, the 25 product store or the 100 product store.
More Products = More Sales (in most cases, anyway)
Most times, typically, we will always recommend going with the 100 product store. The more products You have, the more sales You are going to make. Imagine a customer visits Your store and they only see one product. Chances are, they are not going to need or want to buy that one product but if they see 100 different products, the likelihood of them finding the product they want to buy is a lot higher.
Plus, there are so many other advantages to having a 100 product store. For example, Your website automatically has a lot more content in it which is great for ON-page SEO and technical SEO, which means Your store is going to rank a lot higher on Google in comparision to 1 or 25 product stores. Google is just naturally going to favor Your website as opposed to other websites with less content in them which will help You rank higher on Google and gain more sales through organic search.
Bigger Target Audience
Another thing to mention is that with a 100 product store, Your target audience is going to be a lot bigger as well just due to how diverse Your products are and how many different options there can be.
If You Are on a Budget...
If you are on a tight budget, you could also go with the 25 product store or the one product store and just add additional products to the store later by Yourself which is usually a pretty straightforward process and should not be too difficult for You to do. You just have to import the products from Aliexpress through Your fulfilment app, get the pictures, write the product descriptions, create the theme templates and then SEO optimize the product for Google Search and then integrate the products to your current collections.
One Product Store Downside
One product stores are not that great since they are usually automatically associated with dropshipping and that is never a good thing in ecommerce. You don't want your customer finding out that You are dropshipping, even though everyone is doing it, Your customer will usually think of it as a bad thing and might not purchase from Your store.
If you have any questions, please drop a comment below and I'll make sure to get back to you.