Pixels
To actively track Your customers' activities and start collecting data on Your website, You need to install a pixel. This is going to be different for every AD platform, however, again, it should not take You more than 30 minutes. Here's a complete guide on how to set up and connect the Meta pixel to Your store in 2023.
Optional: If You are serious about collecting Your visitors' data, You should also set up Google Search Console and Google Analytics for Your Shopify store.
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