The first marketing strategy, and perhaps the most popular one in dropshipping is going to be paid advertising. After setting up your pre-built shopify store, you should learn about google ads, tiktok ads and facebook ads, which are the main three platforms used for marketing in ecommerce.
Which AD Platform is the best for dropshipping?
You should test out all three different platforms, since again, there is no definitive answer to what is the best AD platform to use and it is going to be a little different for everyone, depending on what product you're selling.
For example if you're selling high-ticket items, it might not make sense to use TikTok advertising, but rather go with Google Ads since TikTok is better for low ticket sales which are usually based on emotion and do not require as much consideration from the customer as high-ticket items.
How much money do I need for paid advertising?
After you have determined the best AD platform for you to utilise, you need to take into consideration your monthly budget for paid advertising. I would recommend having a budget of at least $500-$1000 per month to spend on advertising as it'll allow you to quickly start collecting customer data, and it will also drive initial traffic to your store so You can get Your first sale as soon as possible.
Your First AD Creative
Once you have your budget and the AD platform figured out, you need to get your first creative for advertising. The rule of thumb is that the best AD format to use for most dropshipping products is most likely going to be user-generated content, as opposed to traditional video ads.
User Generated Content
User-generated content is content that is made by real people using your product and it's great for building trust with your customers as well as social proof. User-generated content also has the highest conversion rate, highest average watch time and the highest return on ad spend. It’s also relatively cheap and does not require a very big investment which is why it’s so great to use. If you want, you can get multiple different UGC ads to test which creative will work the best for your product.
How to Get User Generated Content?
There are a few different ways you can get user generated content.
The first method is going to be by contacting influencers on social media, shipping them Your product in exchange for a quick testimony video or user generated content.
However, with this method, there is always some risk involved, for example, the influencer You are working with might start ignoring you, or they might be too lazy to deliver the user generated content.
To avoid having to deal with such problems, you can simply purchase user generated content online. For example, you can purchase user-generated content from adsellr. You just need to fill in the requirements, choose Your creator, video language and then ship Your product. Once the product has arrived, we will deliver Your UGC AD within 5 days which You can then upload directly to TikTok or Facebook Ads.
Why is User Generated Content so Good?
User-generated content is native to almost every social media platform, such as Instagram, TikTok and Facebook, so it's naturally going to perform a lot better as opposed to standard commercials which you would see on TV for example.
Scale Your AD Campaign
Once You have Your video AD ready, you're going to want to test the creative by first targeting a cold audience, and then building lookalike audiences based off your pixel data and then scaling the winning adset to a profitable return on ad spend. Obviously this is a very complicated process, and You need to spend hours learning each ad platform and spend money collecting data before it will become profitable.
With Google ads, you don't need a video creative. You just need to find low-hanging keywords related to your products for which there is a lot of demand, and then you just create Google ads around those specific keywords and then use the break down tool to narrow down your audience and find the winning adset.