The third marketing strategy that you can use to instantly start driving traffic to your dropshipping store is, you guessed it, content marketing.
Often overlooked by beginners in dropshipping, content marketing is a great way to stand out and differentiate yourself from competitors. Content marketing will allow you to earn free traffic from social media without having to spend money on ads.
Content Marketing on YouTube
One of the easiest ways to start content marketing is by publishing videos on YouTube. For example, if you are selling pet products, you could make a video reviewing Your pet products.
There's a lot of opportunities here, and you need to think of what are the most commonly asked questions that your customers might have regarding your products, and then create a video around that question and upload it to YouTube.
Your videos will automatically start ranking on YouTube and driving traffic to your store. Keep in mind, though, that the videos should not feel commercial, but rather they should be helpful tutorials and instructional videos which are going to provide value for Your customers.